I have a question that plagues me when making choices for what theatre I think appropriate to see with my daughter (nearly 3) and in the judgement theatres/producers make. What's the artistic and marketing tension with rating theatre for children? Am I right in saying an artistic judgement that says this show is made to be enjoyed by 3-5 year olds provides a tricky box office dilemma for a marketing dept who want to max out small bums on seats with siblings and a wider children's audience? At Unicorn we were very specific about the age range despite box office temptations to widen the reach - it was sometimes met with parental frustration when booking but meant it genuinely held true to the artistic vision of the piece. Many other theatres are as rigorous but am never sure of a show that markets its appeal to 3-8 year olds and I see it frequently.