Box office and child/adult led marketing
This group discussion on 18th February raised a lot of issues familiar to us all but also some interesting questions and opportunities. We covered a lot of ground - the main points are outlined below. Ticket pricesAs we all know it doesn’t stack up. The cost of staging work (staffing/production costs etc) is the same for as work for adults but the box office yield is lower. Will pushing up ticket prices boost attendance rather than reduce it? The cost of the ticket is an indicator of the…See More










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